A business that isn’t earning new customers isn’t going to stay in business for long. It doesn’t matter what the reason is. It could be for any number of reasons. The fact is that businesses need both new and returning customers to be successful. So what strategies can you employ to help you acquire new customers?
Appeal to Them Emotionally
Our emotions are a huge part of what makes us human, and they can be an extremely powerful motivator. You can leverage this as a business by appealing to the emotions of your customers to encourage them to come to you. You might try mixing surprise with a happy emotion like delight, joy, or amusement in your advertising. Once you’ve attracted them to your business, make them feel special so you can further cement the association between your business and feeling good.
Learn to Communicate Better
Part of what’s going to make them feel special is how you communicate with them. The better you communicate with consumers, the more likely you are to earn their business. So what can you do to communicate better? The way you say what you have to say makes an impact. That isn’t the only thing though. How quickly you respond to them when they reach out can make a huge difference as well. Not responding within the first five minutes can reduce your odds of conversion by 80 percent. Take a look at your response times and figure out how you can reduce them to improve your chances of making a conversion.
Offer Introductory Promotions
Initially, the goal is going to be to get them in the door. Consumers need a reason to choose your business over anyone else’s. Consider running an introductory promotion that significantly slashes the cost of what you’re offering. This gives consumers a chance to give you a try without worrying so much about how much it’s going to cost them. Once you have them in the door, wow them with exemplary customer service so you can retain them as a customer in the future.
Earning the business of new customers plays an essential role in the success your business enjoys. Strategies you might use include appealing to the emotions of consumers, learning how to communicate better with them, and even offering introductory promotions to encourage them to give you a try. As you start to acquire new customers, ask them what prompted them to visit you. That should give you an idea of what methods are proving effective.
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