Ever since the Internet was invented the world of Search Engine Optimisation has been changing rapidly. When search engine algorithms were understood and changes in consumer behaviour could be unravelled (to a degree) marketers have been attempting to come up with new and improved methods to face new challenges. To stay ahead of the competition in 2021, it is always recommended that you implement the most recent and up to date strategies. Here are 7 SEO strategies that while not entirely brand new will help you leap ahead in the rankings and stay ahead of the pack in 2021.
#1: Image Link Building
Image link building refers to photos that you find on other websites that link back to your site. Typically, these photos are downloaded from your website and uploaded on a different website. If someone has used your photo on their website without linking back to you, you can send them an email request for a backlink. This will be a win-win deal for both of you a powerful SEO strategy for 2021.
#2: Landing Pages should be Relevant
Make sure that the home page of your website provides relevant content for online searches. It is not a good idea to rank for a list of keywords just to attract traffic. Your home page content will be of no use if it does not meet the needs of target users.
In other words, you may want to incorporate relevant keywords and phrases to your landing page content. Uploading misleading content on your website is one of the biggest mistakes you can make.
#3: Work on your Metadata
You may want to review your meta-data to make sure it contains relevant keywords. Apart from this, the text in the metadata should be appealing. However, you may not want to stuff keywords as this can have a negative impact on your rankings.
#4: Web Pages must Load Quickly in 2021
Around two years ago, Google announced that it will consider page speed when ranking web pages. Therefore, what you need to do is make sure that all of your web pages should load quickly. If they take ages to load, the user experience will be negatively impacted.
#5: Keywords vs Content Themes for SEO
You may want to focus on content themes rather than keywords. In other words, you may want to create content that will create user interest. Comprehensive articles contain different variations of the primary phrases and keywords.
#6: Mobile Matters for SEO in 2021
Today, most people search the internet on their mobile phones. Therefore, Google gives more weight to websites that are optimized for mobile devices, such as mobile phones and tablets. Therefore, make sure that your website opens well on mobile devices as well.
#7: Work on Your Titles and Subtitles
The blog posts and articles you publish on your website should consist of titles and subtitles. The length of your article should also be optimized. The content should provide answers to the questions of users. This is enough for better ranking on search engines.
In short, if you want to rank your website in 2021, it is recommended that you follow the 7 tips given in this article.