You likely already know that marketing is important to your business, but sometimes it can be difficult to find ways to do it affordably. Luckily, marketing doesn’t have to be an expensive venture if you do it right. Below you will find a few effective marketing techniques that will make your life easier without eating…
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Great products may seem to speak for themselves but without great business communication, it isn’t possible to be as successful as you should be. Communication skills are essential for every business because they are the tool that can help you move from solving problems to building relationships. Here are a few ways that improving your…
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Blogs can be a powerful tool for small businesses. They can be the tool you need to start improving your search engine rankings, increase the traffic you get to your site, and improve the level of authority you have. For your blog to do all of that, it helps if it’s the sort of blog…
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A business that isn’t earning new customers isn’t going to stay in business for long. It doesn’t matter what the reason is. It could be for any number of reasons. The fact is that businesses need both new and returning customers to be successful. So what strategies can you employ to help you acquire new…
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You want to be able to collect and retain customers in your growing business. You know your capability to communicate with clientele creates the bonds that help you to retain them as loyal customers. But, if there’s a communication breakdown, they will happily (or angrily) go elsewhere with their service! How can you make sure…
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Every one of us is a salesperson. In many ways, life is about selling from the moment we are born. Face it, it is true whether you like it or not. Every time you have a prospective client on any call, you’re making a sales pitch. Every time you send an email or write a…
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Ever since the Internet was invented the world of Search Engine Optimisation has been changing rapidly. When search engine algorithms were understood and changes in consumer behaviour could be unravelled (to a degree) marketers have been attempting to come up with new and improved methods to face new challenges. To stay ahead of the competition…
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Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring…
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The end of the year is only a few weeks away. For business owners, this is the best time to review your annual success and growth and make the necessary plans for 2021, especially after the toughest year on record in 2020. It is also important to consider refreshing your website content with a Pro…
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Knowing how to write for Facebook is an integral part of your marketing strategy. One of the advantages Facebook offers is being more interactive, which requires a little creativity. Here are four tips to help you write more effectively for your social media audience. Use the Best Copy You Can Come up With The copy…
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