A copywriter is a person tasked to write the text used for advertisements in magazines, newspapers, television, radio and other kinds of media. A copywriter may also be assigned to come up with the words for press releases, informational or promotional pamphlets, and other promotional materials. A copywriter may also be tasked to rewrite or…
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With many technological advancements in the modern world, businesses are changing their models to include online platforms for the promotion of their goods and services. They have resorted to amplifying their digital marketing efforts because people now spend more time on their social media apps. Targeting the right audience spells the difference between a failed…
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When the going gets tough the tough go marketing is a phrase used by many entrepreneurs and business managers in all industries. The world of business is as tough as it has been for many years and while it may seem right to cut back on spending it is all too easy to cut back…
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